Marketing Strategies for Realtors
Sell Listings
Faster!
Where is my offer!?!?
Dear Listing Agent,
The real estate market has changed!
Listings are sitting longer, and some with little to no activity.
Sellers are continuing to become anxious, asking ” where’s my offer?! “
Let’s be honest – price reduction conversations are not getting any easier.
So how do we improve our listing strategy?
Agent solutions
Ultimate listing tool
A quick, low-cost pre-appraisal to validate a listing’s true market value—no interior access needed.
- Drive more buyer demand and activity
- Incentivize buyers by providing seller concessions
- Promote below market interest rates with approved MLS verbiage
- Make price reduction conversations easier with third-party validation
- Marketing flyers and seller scripts provided
Sell like the builders
Stand out and attract more buyers by offering below-market rates on your listing.
- Overcome interest rate objections
- Promote lower monthly payments on listings
- We split the cost
- No obligation and no strings unless full asking price is achieved
- Marketing flyers and seller scripts provided
Ultimate listing tool
Pre-appraise your listing—at a reduced cost—to determine true market value, incentive opportunities, and simplify price reduction conversations
How does this tool help agents?
How does this tool help agents?
- Drive more buyer demand and activity
- Incentivize buyers by providing seller concessions
- Promote below market interest rates with approved MLS verbiage
- Make price reduction conversations easier with third-party validation
- Marketing flyers and seller scripts provided
- Save with a reduced appraisal cost of $250 (normally $550)
Ready to leverage the ultimate listing Tool?
How to present this to your seller(s)?
Want more details on the program?
Most agents think price reductions are the best solution!
Which would you choose as a homebuyer?
Sell
Like the Builders
Sell Like the Builders
Sell listings faster with below market interest rates
Would your seller accept 99% of their asking price today?
If Yes, use our Sell Like The Builders program to sell your listing faster
2-1 buydown example:
This plan lowers the buyer’s interest rate by 2% year one, 1% year two, and then converts to the original rate at closing for the remaining 28 years.
What’s the cost to seller?
The seller would normally pay 2% at closing for the buyer to obtain the 2-1 buydown.
Under this program, we share in the cost (1%), reducing the cost to only 1% for the seller.
The seller is only required to offer the incentive if they receive full asking price; anything else is negotiable.
How does this tool
help agents?
help agents?
- Sell your listings faster
- Overcome interest rate objections
- Promote lower monthly payments on listings
- We split the cost of your Seller's concession
- No obligation and no strings unless full asking price is achieved
- Marketing flyers and seller scripts provided
- Compliant MLS broker remarks provided
Ready to Sell Like the Builders?
How to present this to your seller(s)?
Want more details on the program?
BRIDGE LOAN
Seller wants to purchase another home but doesn’t have an offer on their home?
No Problem
Make an offer without a sale contingency and purchase BEFORE having to sell.
Give sellers peace of mind that they can find and close on their ideal home before having to sell their current home, and avoid having to rent in the interim.
Give sellers peace of mind that they can find and close on their ideal home before having to sell their current home, and avoid having to rent in the interim.
How to explain to sellers?
How to promote?
Let's get social
A 2% seller credit can mean thousands saved, and it’s your expertise that makes it happen. The carousel post below breaks down the 2-1 temporary buydown in a way that’s easy to digest, helping you educate sellers on this marketing strategy while positioning yourself as their go-to expert.
Must read for homebuyers!
How to Secure a 4.5% Interest Rate in Today’s Market!
scroll down
We are now in a buyer’s market which gives you the advantage.
We can negotiate a 2% credit back from the seller at closing.
Your mortgage lender can use this 2% seller credit to buy down your interest rate.
This lowers your monthly payments for the first two years of the loan. For example…
If today’s rate sits at 6.5%…
With a 2-1 Temporary Buydown:
Year One Rate = 4.5%
Year Two Rate = 5.5%
Years Three+ = 6.5%
On a $500,000 home, with these lower rates you could SAVE $9,104 in monthly payments over the first two years!
So, what happens in year three?
The rate returns to the original 6.5% for the life of the loan.
But there’s a way you can also secure a lower rate for the remainder of your loan…
My preferred lender offers a ‘Lender for Life’ program.
Interest rates are expected to decline over the next 12–24 months. When they do, the Gavin Ekstrom Team will take you out of your current loan and put you into a new lower fixed rate at no charge.
Want to secure a lower interest rate for your home purchase?
Testimonials
See what Agents are saying about our events and marketing solutions.
See what Agents are saying about our events and marketing solutions.
“This is a great event! I am re-energized and the content is so valuable”
“One of the most engaging presentations I have attended!”
“I received great information. The food & buyer presentation was excellent!”
Team Gavin, CrossCountry Mortgage
Gavin Ekstrom is the Senior Vice President at CrossCountry Mortgage and Co-Founder of Impact Elite Coaching. With over 30 years in the mortgage industry, Gavin has built a reputation for strategic growth, operational excellence, and high-impact leadership. As a recognized 5-Star Professional and the 2024 CMLA Loan Officer of the Year, Gavin brings a track record of proven results.
He helped launch a national mortgage company and led it to $1.5 billion in financing within five years—then went on to drive $3.4 billion in half that time at CrossCountry Mortgage. Ranked among the top 1% of loan originators nationally, Gavin has also personally funded over $235 million in a single year, making him one of the most respected and high-performing leaders in the industry.
For agents working with the Gavin Ekstrom team, winning is not only possible, it is inevitable.
Send us a message
Have a question? Our Agent Success Team is here to help.
Send us a message and we’ll get back to you shortly.
Contact Us
- 5445 DTC Pkwy, Greenwood Village, CO 80111 - Suite 400 - Greenwood Village - Colorado - US
- teamgavin@ccm.com
- +1 (720) 938-7435
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